Levy’s initial resistance to computers as a glorified calculator for shut-ins dropped as soon as she noticed what it might do with graphics. After graduating from NYU, Levy introduced her experience within the punk scene designing zines – which she had designed, printed and distributed herself – to her multimedia work. One of her first tasks was designing a digital magazine known as Electric Hollywood using Hypercard, which she loaded and distributed on floppy disks. Levy combined bold colours and grungy zine-impressed artistry with a clickable, navigable hypertext interface. Years before the online, Levy was constructing multimedia that felt lots like what it will develop into.
The duo was understandably cocky about their work, and with good purpose. It can be years earlier than others would catch as much as what they did on Phrase. “Nobody is doing something as interesting as Word, I want someone would try and kick our ass,” Levy once bragged. Bowe echoed the sentiment, Web Development describing the rest of the online as “like frosting with no cake.” Nonetheless, for numerous designers, their work would serve as inspiration and a template for what was potential. The whole level was to show off a bit.
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